Sydney – GBST, a leading global provider of wealth management and advice solutions technology, has been selected as the 2024 Digital Banking Award recipient for Islamic Banking & Wealth Management from IBS Intelligence. It recognises GBST’s exceptional contribution to digital innovation in the financial services sector, particularly for its collaboration with Crescent Finance, now Salaam, a GBST client and Islamic focused financial group.
GBST’s online calculators tailored to Salaam’s unique requirements resulted in an enhanced digital experience for Salaam’s customers with user-friendly retirement planning, borrowing power, loan assessment, and extra repayment loan tools, all aligned with Shariah-compliant principles. These calculators integrate seamlessly into Salaam’s websites and empower users to make informed financial decisions while adhering to Islamic finance principles.
“We are delighted to receive this award,” said Rob DeDominicis, global CEO of GBST. “Our collaboration with Salaam underscores our commitment to innovation and customer-centric solutions in the financial technology space.”
The GBST calculators have accessibility and usability at the forefront, ensuring users can easily access and utilise these tools across various devices. Alongside these tools, GBST has delivered a Content Management Solution (CMS) to enable Salaam to easily edit and customise field labels, rates, and text in the calculators, without incurring additional external costs. This makes ongoing enhancements easy, quick, and cost effective.
“We prioritised accessibility in our design, replacing sliders with more user-friendly drop downs and input fields, and incorporated graphs and visual illustrations into the calculators, providing a simple but visually effective way to interpret results”, said Brianna Dobing, Head of Digital at GBST.
“We understood from the outset the importance of accommodating Salaam’s specific terminology and branding requirements, working closely with Salaam to ensure our calculators would seamlessly integrate with their Shariah-compliant financial products and services,” said Dobing.
Having delivered this project within two months, Dobing explained that as part of GBST’s ongoing support, “we update the calculators to align with yearly legislative changes, such as superannuation rates of return and government updates. Our collaboration reflects our dedication to delivering tailored solutions that meet the unique needs of our clients.”
GBST’s calculators not only serve as educational resources for Salaam’s users but also contribute to lead generation and user engagement efforts online. These tools enable Salaam’s customers to gain valuable insights into their financial situation.
“We are proud to support Salaam in its mission to provide Shariah-compliant financial products and services for the Islamic community,” added Dobing.”
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