Interactive calculators that help members understand “what if?” That’s Equate.
A real time calculation engine providing accurate, configurable member facing calculators for complex wealth, retirement and insurance scenarios, designed to educate, engage and convert across digital channels.
Turn complex decisions into clear, interactive journeys.
Equate provides an extensive suite of calculators and scenario tools that help organisations educate and engage members, support onboarding, and generate qualified leads, all through secure, responsive experiences across web and mobile.
- Engage members with interactive “what if?” modelling.
- Support onboarding and conversions with guided tools.
- Configurable calculators that evolve with legislation and needs.
What does it do?
A flexible calculator engine built for real world customer decisions.
Equate enables organisations to deliver accurate, accessible and configurable calculators that support education, projections and scenario modelling, while keeping experiences responsive, branded and easy to update.
Extensive range of calculators
Supports calculators across wealth and retirement modelling, lending and budgeting, and insurance needs, helping members explore scenarios with confidence.
Designed for engagement and conversion
Use scenario tools with calls to action to attract new business, generate qualified leads, and support member decision making through interactive experiences.
Configurable and brandable
Tailor the user interface, fields and calculations to match your proposition and brand, using proven templates or custom builds.
Accessible on any device
Responsive experiences across desktop and mobile, designed to meet recognised accessibility standards and support a broader member audience.
Secure by design
Hosted in AWS with privacy in mind, Equate is designed so personal information is not stored by default, supporting secure public facing experiences.
Analytics and integration ready
Designed to integrate with analytics platforms and customer environments, supporting measurement, optimisation and continuous improvement.
Athena case study
Read how our GBST Equate custom calculator has helped home loan disruptor Athena convert website visitors into applicants, supporting their goal of “freeing people from the mortgage handcuffs”.
Built for engagement.
Enterprise technology designed for fast, private calculations.
Equate calculators are designed to run efficiently in the user’s browser and are hosted in GBST’s AWS infrastructure, supporting fast performance, straightforward deployment and secure public facing experiences.
- Built in JavaScript using GBST’s React based GEL framework.
- Hosted in AWS infrastructure for secure, scalable delivery.
- Designed for privacy, with no personal data stored by default.
Athena
“GBST really understood our vision and the combination of their financial, technology and user experience expertise helped us get the best possible solution. It’s a fantastic lead generator on our website – visitors that use the calculator are more than twice as likely to submit an application.”
Nathan Walsh
Co-Founder and CEO
Working in Harmony
Calculators as part of the broader GBST ecosystem.
Equate works alongside GBST digital and platform solutions, supporting member engagement and education across wider advice, administration and servicing journeys.
Help members make better decisions, faster.
See how Equate enables interactive modelling tools that educate, engage and support confident outcomes across digital channels.