What underpins a great customer experience online is when a user achieves their aim in the most effective way possible. User Experience (UX) design helps you do exactly this.
Andrew Boniface, Head of Product EMEA at GBST, argues that firms need to have a solid technology foundation in place to adapt to the new world or risk being overtaken by the competition.
David Simpson, Head of EMEA at GBST, examines how firms in the sector are working to modernise legacy systems to manage 21st century digital requirements, while controlling spending and reducing risk for the industry and its participants.
